Decorator of Walls

Inspiring the first collection

Bougainvillea, with its vibrant hues decorates bland walls. This idea has held strong in my mind as I set out to design the first collection. 

Bougainvillea has become more than just a flower for me; it's a symbol of home, of places that have captured my heart. Growing up in Assam, and then Rajasthan to moving to tropical paradise of Hawaii or the bustling streets of Mexico City, I have seen it in its full glory in all these lands, some familiar, some foreign, yet, its presence has derived a sense of home. 

Inspiring JoCo's First Collection

The beauty and symbolism of bougainvillea were the driving force behind JoCo's first collection. I wanted to create designs that captured the essence of this remarkable flower and the emotions it evoked within me. The collection features vibrant colors, intricate patterns, and a touch of bohemian flair, reflecting the spirit of bougainvillea and the places it has graced.

Bougainvillea is not just a symbol of my personal journey; it's a global connection. 

The Collection derives its names from lands that I have loved, and have seen thriving Bouganvillea plants, sometimes in extreme climates. Check out the collection here - https://joshicollective.com/collections/shirts